A few clients in the past have asked me for some kind of an email marketing service to use alongside their accounts. Originally I just installed a mailing-list program and then went from there. Today I came across iContact, it’s a new system that’s out there for anyone who wants to send out email newsletters. It starts at about $9.95 a month, includes a lot of templates as well as surveying options, autoresponders and blogging capabilities from the same application with no additional charges.
The cool thing about this program is it’s an easy to use program that can benefit everyone from small business to non-profit organizations and even corporations. It’s an easy way for companies to communicate online with customers, prospects and members of their organizations. There are over 300 professionally-designed email templates. You can track the emails as well. You can see who’s opened the email and click throughs on the links you provided. There’s even the option of getting an HTML script so you can add the sign up form to your website.
iContact takes care of managing bounced emails and they also take care of those whom have unsubscribed from your mailing lists as well. They take care of making sure your message gets to the inbox of your recipients through their ISP relations, feedback loops and even whitelist status. If you’re running into delivery problems with your current email system, they’ll make it a point to help you to insure the delivery of your messages to all of your subscribers.
As of late, the company has over 15,000 customers and 100,000 users. Their system is used by small businesses around the world and there are also quite a few Fortune 500 companies using them as well. Bank of America, Ford, Nissan, Super 8 Motel, AT&T, International Paper, and even political campaigns like Barack Obama ’08.
There is currently a 15 day trial, just head over to www.icontact.com.
