Monster Brings Semantic Search for Talent Matching

Job search and “matching” engine Monster.com announced the launch of SeeMore, a cloud-based semantic search and analytics platform for managing resume databases. “Our philosophy on innovation is simple – we focus on products and solutions that deliver breakthrough technology to address a real market need. SeeMore(TM) is no exception. It solves a complex problem that many employers are facing — not having strategic visibility into their internal and external talent pools because they are using a range of technologies in an increasingly fragmented recruiting environment,” said Darko Dejanovic, EVP, Global CIO and Head of Product for Monster Worldwide. The SeeMore…more»

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Google+ Business Profiles Update

Google product manager Christian Oestlien wrote a Google+ blog post on Thursday night indicating that the new social media platform has slightly accelerated the timeframe for business profiles and promises “to have an initial version of business profiles up and running for EVERYONE in the next few months.” Presently, a “tiny handful” of business profiles exist on Google+ “solely for the purpose of testing how businesses interact with consumers.” The Ford Motor Company is one such account that Google+ selected from tens of thousands of businesses applying to take part in the test. Accelerating the process of getting business profiles…more»

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Google Buys G.CO Domain for Shortened URLs

Google has announced in a blog post that the company has acquired the g.co domain as its new URL shortener for official Google products and services. The move was made to create URLs that are easier for users to remember and more easily distributed across the social Web. Google’s vice president of consumer marketing Gary Briggs writes in the post: In the world of URLs, bigger is not always better. In 2009, we helped shrink up long, unwieldy URLs by launching our public URL shortener, goo.gl. Today, we’re announcing a new URL shortcut that will only link to official Google…more»

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What’s New in Google Product Feeds?

Google announced several important changes to its product search feed specification this week. If you’re an Internet retailer and use Google Product Search as a channel to promote products, the developments should be top of mind. The changes relate primarily to providing shoppers with more accurate and “fresher” information. Google is now requiring merchants to show availability of products, include the appropriate Google product category, and is making the image link mandatory as well. For retailers selling apparel, merchants will need to include information such as size and color as well as for whom the product is designed (age and…more»

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Google +1 Reporting with Webmaster Tools

Last week was a busy one for Google, and summer vacationing Webmasters may have missed the global release of +1 buttons to Google search sites, as well as the introduction of the Google+ project. Both are key elements to Google’s social networking initiative, designed to compete directly with Facebook by making it easier for users to connect with friends and colleagues online. The +1 button aims to bring recommendations from friends and trusted contacts into actual Google searches – potentially giving it similar weight for marketers as the Facebook Like button. Google may make up for being late to the…more»

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New Publisher Tool from StumbleUpon

Web recommendation site StumbleUpon has created a new widget designed to help keep users on the websites they visit. Called StumbleUpon Widgets, the new tool involves embedding a small box on a page that will include links to other content on the same site. The company claims that the service refers more traffic to external websites than any other social media organization outside of Facebook. “The widget is a way for us to offer people a better way to see curated content on a specific website that other users have surfaced,” explains Marc Leibowitz, vice president of business development at StumbleUpon. “The…more»

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Convert SWF Files to HTML5 with Swiffy

Google has released the first version of Swiffy, a Google Labs product that converts SWF files (Flash) to HTML5. Users only need to upload a SWF file and Swiffy produces an HTML5 version which runs in modern browsers with lots of SVG support such as Chrom and Safari. While Swiffy won’t convert all Flash content, it seems to work well for ads and basic animations. Google provides several example of SWF files converted through Swiffy. Check out the Google Chrome ad and Symphony Orchestra ad for examples. According to Google, Swiffy uses a compact JSON representation of the animation, which…more»

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Facebook Marketing Through DesignPax

DesignPax is a new on-demand design model that creates websites, banner ads and social media designs such as Facebook and Twitter landing pages for Web marketers in less than 48 hours. Founded by former Advertising.com executive Ayal Ebert, DesignPax is experiencing significant growth in its first year and includes Adroll, Retargeter and MyBuys as clients. The fastest-growing service provided by DesignPax is the company’s seamless creation of Facebook pages for Web marketers, accounting for 15 to 20 percent of the firm’s overall business since launching in June 2010. DesignPax is creating an interface that will allow customers to order the…more»

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Shopkick Extends Free Offer to Local Merchants

The people behind location-based shopping application Shopkick are offering local merchants in select cities free installation of Shopkick signal boxes that integrate with its revolutionary walk-in rewards loyalty program. Interested merchants in Austin, Dallas/Fort Worth, Chicago, Detroit, Los Angeles, San Francisco, New Orleans, New York, Seattle and Washington D.C. should apply before July 1. In particular, Shopkick is looking for new retail stores, coffee shops, bakeries and yogurt shops to join its growing network of partners. Sponsored by Citi, the promotion will welcome the first 1,000 small local businesses into a program already being utilized by major retailers such as…more»

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LinkedIn Deepens Integration with Slideshare

LinkedIn, the Web’s largest social network for business professionals, today announced the launch of a new integration with SlideShare which will enable content marketers to share presentations (e.g. slideshows, documents and videos) on LinkedIn. The LinkedIn Share button has been added to SlideShare content, facilitating sharing throughout the LinkedIn network. The content that is shared is then visible to connections in their update stream and across the LinkedIn site, including through LinkedIn Signal. SlideShare has had a formal relationship with LinkedIn for a long time, but this feature certainly carries the potential a great deal of immediate value to users…more»

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